State 1A and 2A wrestling is due to hit the Sevier Valley Center Friday and Saturday, Feb. 7 and 8.

The center is then set to host the 1A and 2A boys’ and girls’ basketball tournaments Feb. 20-22 and Feb. 26-29. 

Since it opened in 2003, the Sevier Valley Center in Richfield has fulfilled one of its key mandates in attracting state tournaments to the region. It provides a venue that is centrally located for many of the 1A through 3A schools. 

When it was conceived, the center was envisioned as a way to draw events and people to south central Utah.

It remains important for the SVC to continue to be competitive with other venues in the state when it comes to attracting tournaments and other events to the region. Keeping rental and user fees as low as possible is important, but it’s also essential that the facility be financially viable.

The goal of the SVC is to help the local economy. However, it is also an opportunity to share this special part of the world with a larger audience.

Various venues compete to attract these events, and having them here is a privilege. They bring hundreds of people to Sevier County, and become a stimulant to the economy as visitors stay in hotels, eat out and shop.

This boost is vital for local businesses in the winter months, when tourism traffic is at its lowest.

The tournaments and other events hosted at the SVC are opportunities to show people a good time through hospitality and quality experiences at restaurants, hotels and retailers. A positive experience may encourage a return visit, while a bad one can jeopardize future trips to the area.

In other words, a bad experience at a business, or the SVC venue itself, can reflect on the entire area.

Everyone in the community has a role in giving visitors the best prep sports tournament experience possible. 

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